Executive Coaching
Winning on paper, but losing somewhere you can’t quite name?
Executive coaching for senior leaders navigating consequential change. The kind that doesn’t fit on a development plan. ICF-accredited. 1:1, group and retreat programmes.
ICF Accredited · Master’s in Engineering · 14+ years in Operations & Product Leadership · Scaled a startup to £4M a year · London-based, working with leaders globally
Three pathways. One philosophy: deep work, structured engagement, durable change.
What Actually Changes
Team & System Leverage
Stepping out of the loops you’ve been holding without dropping the work. The culture, boundaries, delegation and accountability that let your team perform at full capacity without running every decision through you.
Strategic Clarity Under Pressure
The ability to hold complexity, see the second-order consequences and make calls under genuine uncertainty without retreating into the operational comfort zone.
Leadership Identity, Grounded
A clearer sense of who you actually are as a leader, separate from the role, the title or the version of yourself you built to get there. Authority that doesn’t need to assert itself.
Sustainable Capacity
Performance that doesn’t cost you the things you’re working for. The internal model that lets you operate at this level for the next 10 years, not the next 10 months.
Decision Quality
Faster, clearer decisions and less second-guessing. The discipline to act on what you already know, and the honesty to surface what you’ve been avoiding.
Political Intelligence
Reading rooms you can’t fully control. Building alliances at the level above your line. Influencing where formal authority doesn’t reach, without trading away what you actually stand for.
My mission is to help leaders, current & aspiring, to achieve success WITH fulfilment. I believe the two can co-exist.
About me
Engineer by training. Master’s, mechanical. Almost fifteen years in product and operations leadership, most recently as Head of Product at a startup I helped scale from zero to £4M in annual revenue. I learned what high performance looks like from the inside and I also learned what it costs when the operating model behind it isn’t built to hold the weight. I burned out. I rebuilt, slower and more deliberately. That experience is the foundation of how I coach now.
What I do well is hold the weight of significant decisions alongside the leader making them. Whilst we might draw on frameworks to support insights and develop thinking, I don’t rely on them or lecture from them. The work draws on coaching, neuroscience, and behavioural change, but it lives in your week, your team, your decisions, your judgement.
I’m ICF-accredited and a continuing student of the science of performance and behavioural change.
What Clients Say
The difference that these last 6 months has made on the trajectory of my life is incredible. I genuinely didn’t think that this was possible — and people around me have even commented on the difference.
“Working with Greg has been such a positive experience. He helped me navigate company politics and tough professional situations with clarity and confidence. Everything we worked through resulted in something practical and actionable, which made a real difference. During our time together, I implemented new processes across my team, learned how to influence stakeholders, and had difficult (but necessary) conversations around pay and equity. Through it all, his positivity never wavered — I always left our sessions feeling empowered. I’d recommend him to anyone looking for an effective, results based coach.”
“Greg helped me, with kindness, compassion and few insightful questions! to get really clear and navigate a really complex decision. I felt much more confident in my choice and able to move through it. The impact has been long lasting and I would happily work with him again and recommend him to others.”
I bring the same standards to coaching that my clients bring to their leadership: structured, evidence-based, and accountable to outcomes. If you’d like to speak directly with a current or recent client, I’m happy to arrange an introduction. — Greg
A studio and community for leaders earlier in their arc — where I build and pressure-test the frameworks behind sustainable senior leadership, with the leaders using them. This is where the thinking gets sharpened before it reaches the coaching room.
Join the Lab Free to joinThe Alignment Codex
The flagship framework — the operating model for performance without the burnout.
The Performance Tax
Find where your energy leaks — the compounding cost of running misaligned.
Original frameworks, tested live
Built and refined with the leaders inside, not lectured from a slide deck.
Leaders on the same climb
Operations to strategy, management to leadership — make the shift with company.
FAQ
Senior leaders working through consequential change. Most are in executive or senior leadership roles, often navigating a transformation, a board shift, a succession or scope change, or a personal inflection that doesn’t fit neatly into a development plan. The common thread is that what got them here isn’t quite what’s needed next.
Six months, bi-weekly 90-minute sessions, with direct access in between. We start with a leadership diagnostic and build a development plan tailored to your specific situation. Some clients extend to 12 months. A small number do shorter, 3-month intensives.
1:1 engagements are priced per engagement, not per session, with transparent fees agreed before we start. I’ll share specifics on the intro call once I understand the scope. The investment is meaningful, and intentionally so. Group and retreat prices vary depending on the location. Enquire for the latest information.
Three things. I’ve led teams and built businesses myself, so I understand the texture of senior leadership from the inside, not just the framework. I combine ICF-accredited coach training with ongoing study in neuroscience and behavioural change, so the work is grounded in evidence, not vibes. And I’ll tell you what I see, even when you’d rather I didn’t. The work is direct, sometimes uncomfortable, and built to hold up under real pressure.
Coaching is a focused partnership that helps you see your situation more clearly, decide better, and act with discipline. It’s not therapy; it doesn’t treat mental health conditions. It’s not consulting; I won’t hand you answers. The work activates your own thinking and holds you to the standard you set.
A 30-minute private intro call. No charge, no pitch. We talk about what you’re working on, what you’ve tried, and whether the work I do is the right fit. If it is, I’ll send a proposal. If it isn’t, I’ll point you towards someone who might be. Book a call →
Collaborative, honest, and straightforward. I’m there to keep the work moving and to say the thing that needs saying, including when it’s uncomfortable. Part of the value is having someone interrupt the patterns and the stories you’ve built around them. This level of work isn’t always comfortable, and it isn’t meant to be. But it’s never harsh for its own sake. The pressure has a point: it’s there to produce something durable, not to prove anything.
Get In Touch
Fill in the form, let me know what you’re interested in, and I’ll be in touch with next steps. If we think there’s an opportunity to work together, the first step is a private intro call.
Ready now? Skip the form and book the call directly.
